Pipeline loop
From signal to qualified conversation, on a closed loop.
Most pipeline gets lost between the signal and the SDR. The pipeline loop senses intent the second it appears, enriches and scores against your ICP, drafts a personalized engagement, and feeds every outcome back into the scoring model. The result is a self-tuning go-to-market machine — not a stack of disconnected tools.
The open-loop tax
Open-loop GTM: leads sit in a CRM with no enrichment, ICP definitions get stale, and reps replay the same low-quality conversations.
The closed loop
Sense → Decide → Act → Learn → Govern. Five steps, one project memory, on every signal.
- 1Sense
Form fills, website intent, LinkedIn changes, funding announcements, support signals — every event becomes a trigger.
- 2Decide
Enrich against Apollo, Clearbit, your CRM. Score against the live ICP definition stored in project memory.
- 3Act
Draft personalized outreach, sequence in HubSpot/Salesforce, alert the assigned AE in Slack, or auto-disqualify and recycle.
- 4Learn
Every reply, meeting booked, and won/lost outcome flows back into the project DB so next week's scoring is sharper than this week's.
- 5Govern
Outbound caps, deliverability guardrails, and approval on high-touch sequences keep the loop safe and brand-consistent.
What you get
Live ICP, not a slide
Your ideal-customer definition lives in the project memory and updates from every closed-won and closed-lost outcome.
Enrichment as a default
Every lead is enriched the moment it lands. No SDR ever pastes a domain into a tool again.
Personalization at scale
Outreach is drafted from real signals — funding, hiring, product launches — not Mad Libs.
No leaks at the handoff
When a lead qualifies, every downstream system updates in lockstep: CRM, calendar, Slack, finance.
Pipeline you can query
Ask the loop why a deal stalled and get an actual answer — last touch, missing intel, blocker on the buyer side.
Self-healing list hygiene
Bounced emails, duplicate companies, and stale contacts get fixed without a 30-minute weekly chore.
Pick your stack
Each blueprint comes pre-configured with agents and integrations. Choose the one that matches your tools.
Autonomous SDR - HubSpot + Gmail
Finds ICP-fit companies, enriches contacts, and sends personalised outreach via Gmail. Logs everything to HubSpot.
Autonomous SDR - Salesforce + Outlook
Finds ICP-fit companies, enriches contacts, and sends personalised outreach via Outlook. Syncs pipeline to Salesforce.
Autonomous SDR - Pipedrive + Gmail
Finds ICP-fit companies, enriches contacts, and sends personalised outreach via Gmail. Syncs pipeline to Pipedrive.
Close the loop
Pick a blueprint, connect your tools, and watch the first cycle run.